Tag Heuer and Carrera Calibre traditions

Tag Heuer is a well known company that’s making luxury Swiss watches. It’s motto is “Swiss Avant-Garde since 1860” and indeed the roots of the company dated from the 1860s. The founder of the company is Edouard Heuer. He patented his first chronograph in 1882. After that the company keeps rising mainly because of the quality of it’s watches. Nowadays Tag Heuer is known for their sports watches and also chronographs. The firm was the first one to produce a watch with automatic chronograph- Tag Heuer Carrera Calibre 1963. This model is still in production and is very popular.

Because of very fast progressing world even such company with so many traditions needs a good marketing and advertising. That’s the reason why Tag Heuer has famous people supporting the company. Among them is the Hollywood actor star – Leonardo Di Caprio. His favorite model is Tag Heuer Carrera Calibre 16 “Day date”. Leonardo says that the Swiss watch gives him more confidence no matter of the circumstances. Other celebrity that’s currently wearing Tag Heuer is Luis Hamilton. The top pilot from Formula one is also fans of Carrera Calibre 16 Day date. His college Jameson Button is also an advertising face of the Swiss watchmaker company. But the Tag Heuer company is not only for mans watches it also have a big choice of incredible women’s one. Maria Sharapova- currently number one tennis player by overall earnings and well known for her Russian beauty, is wearing the “Diamond dial and bezel chronograph 33mm” . It has an extreme precision of 1/10th of a second and it’s shining with 12 diamonds on it. This supreme watch is desired by every woman. Another sports woman- Suzann Petterson is currently wearing a similar model- “Diamond dial and bezel 27mm”. The biggest advantage of this model is that it’s decorated with 42 diamonds on the bezel and another 10 diamonds on the dial. This fantastic watch is water resistant up to 300 meters but I doubt that someone will dive with it on his hand.
When talking for a Swiss watch the main characteristic is definitely the quality of every single product. To assure best quality in every single product Tag Heuer are implying 60 Tests. Some of them are for water-resistance, resistance to U.V ageing, resistance to extreme temperatures, resistance to the external environment, traction-resistance, vibration-resistance, resistance to dropping, impact resistance, resistance of functions to ageing and analysis of materials and metallic coatings. So after when each Tag Heuer timepiece passed those tests it’s going for final inspection. Every single product goes to final examination made by an expert watchmaker who should ensure the perfection is reached. After that deep analyze of the company there’s no wonder why Tag Heuer Carrera Calibre is one of the best watches on the market for long years and will continue to be.

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